For Marketers, TV Sets Are an Invaluable Pair of Eyes

Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail. Source : http://www.nytimes.com/2017/02/25/business/media/tv-viewers-tracking-tools.html?partner=rss&emc=rss Auteur : SAPNA MAHESHWARI Date de […]